What Changes Commercially
In the Business
Your business has changed, or it is preparing for a change.
What the company sells, who it sells to or where it is going has moved beyond the position built for an earlier version of the business.
The current position no longer matches.
When I'm Engaged
Moving Upmarket
New customers change the buying process, the proof they expect, and what the company can credibly lead with.
New Offer
Establish what the customer is buying, where the offer sits in the business and what needs to support it before launch.
Outgrown Position
The level of work has moved forward, while the company is still being presented through an earlier version of itself.
Commercial Change
Changes in pricing, packaging, channels or sales models can alter what customers buy, how they buy and what needs to support the sale.
New Market
Determine what remains true, what changes for the new buyer and what should be adapted before rebuilding around a different market.
Before Execution
Before commissioning a website, campaign or sales material, establish what the work needs to accomplish before execution.
Capital Event
New investment, acquisition or ownership change alters the commercial position it needs to support.
New Partnerships
An agency, specialist or commercial hire needs to know what they own, what is already decided and what they are being asked to deliver.
Leadership Change
A founder or senior leader enters, exits or changes role, altering who represents the business and how its direction is carried commercially.
Working With Me
Working with me changes what you proceed with.
We establish what the decision actually needs to solve, test the assumptions behind the current direction, and separate what still holds from what has changed.
You proceed with a direction that has been examined against the business as it stands now, and the people carrying it forward know what they are working from and why.
