About
I like complicated businesses, and simple processes.
I tend to notice inconsistencies quickly, but I am equally interested in what already works. The work should make business easier, not add another layer to manage.
My instinct is to find the logic underneath things: what changed, what matters now, what someone is actually trying to achieve, and what else becomes relevant because of it.
I think out loud, change my mind when there is a better answer, and I enjoy working with people who know their business.
Background
My background spans global brands, B2B technology, innovation management, entrepreneurship and commercial strategy.
I spent five years with PVH Corp. across Tommy Hilfiger and Calvin Klein, including research at the European HQ in Copenhagen on how corporate strategy translates across markets. I later moved into B2B technology and SaaS, working across enterprise sales, strategy and innovation management.
I then co-founded an agency and spent five years working directly with founders and leadership teams through growth and commercial change, while building and running the company itself. That gave me repeated exposure to the decisions behind positioning, new markets, changing offers and the gap between what a company intends to become and what the business can actually support.
Today, that experience has developed into two distinct areas of work.
Julia K. is my commercial work with founders and senior leadership when the business is changing and important decisions need to be made before execution. The Backbone Method™ examines the organizational Decision System itself, particularly where scale, capital, ownership and governance make those decisions more consequential.
I continue to research and write across both, particularly where commercial ambition, organizational structure and company value meet.
The Backbone Method
Companies can grow faster than the way they make decisions.
As ownership changes, capital enters and the organisation becomes more complex, informal decision-making starts carrying more than it was built for.
The Backbone Method™ examines who can decide what, which rules actually hold, where responsibility sits, and whether those things remain clear as the company changes.
THE SCAN™ creates an independent record of structural conditions.
Publications & Observations
My earlier work examined innovation from inside the organization: how strategy becomes action, how companies measure progress, and how culture, incentives, risk, intellectual property and organizational structures affect the outcome. That body of work was published through Viima, now part of HYPE Innovation.
Today, I write about questions closer to commercial decisions, scale and governance: what changes as companies grow, where the stated direction and operating reality diverge, and what those differences reveal about the company underneath.
The subjects have evolved, but the interest has remained consistent. I am interested in what organizations say they intend to do, what their structure enables them to do, and what happens in between.
Innovation Management Publications
Research and long-form writing on innovation management.
Current observations on Decision Systems,
commercial reality, scale, capital and governance.