Who am I?
Julia K.
I work with companies whose business has evolved further than their brand, messaging, or digital presence, typically around growth, repositioning, or increased commercial pressure.
My background spans brand strategy, communication, and website development across multiple industries. I’m involved at moments where leadership needs to make clear decisions about positioning, direction, and how the company shows up externally, now and in the next phase.
I work directly with founders and leadership teams. I take responsibility for the whole: aligning strategic direction, language, and execution so the result is consistent, credible, and easy to lead, internally and externally.
How I think
Strategy and execution come from the same thinking. When they’re separated, clarity erodes as soon as teams start moving.
In growth, the problem is rarely a lack of resources. It’s a lack of clear responsibility. When direction, language, and execution sit in different hands, progress doesn’t stop, it fragments.
This is usually the point where informal systems stop holding, and leadership needs to make decisions that carry through the whole organisation.
I work from one perspective and with one point of accountability. That’s how brand, messaging, and websites move along the same line toward the company’s growth goals, without rework, friction, or loss of trust.
